000 | 01257cam a2200337 4500 | ||
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001 | 788452 | ||
003 | OSt | ||
005 | 20240318183602.0 | ||
008 | 740517t19741975maua bs 001 0 eng | ||
010 | _a 74009635 | ||
020 | _a0884102653 | ||
040 |
_aDLC _cDLC _dDLC |
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043 |
_ae-gw--- _an-us--- |
||
050 | 0 | 0 |
_aHC110.C6 _bT47 1975 |
082 | 0 | 0 |
_a658.834 _bTHO |
100 | 1 |
_aThorelli, Hans Birger, _d1921- _98327 |
|
245 | 1 | 4 |
_aThe information seekers; _ban international study of consumer information and advertising image _c[by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow. |
260 |
_aCambridge, Mass., _bBallinger Pub. Co. _c[1974, c1975] |
||
300 |
_axxx, 373 p. _billus. _c24 cm. |
||
500 | _a"Published in cooperation with Consumer Research Institute." | ||
504 | _aBibliography: p. 365-367. | ||
650 | 0 |
_aConsumers _zUnited States. _98328 |
|
650 | 0 |
_aConsumers _zGermany (West) _98329 |
|
650 | 0 |
_aConsumer education _zUnited States. _98330 |
|
650 | 0 |
_aConsumer education _zGermany (West) _98331 |
|
650 | 0 |
_aAdvertising. _92235 |
|
700 | 1 |
_aBecker, Helmut, _d1937- _ejoint author. _98332 |
|
700 | 1 |
_aEngledow, Jack, _d1931- _ejoint author. _98333 |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2ddc _cBOOK |
||
999 |
_c38515 _d38514 |