000 01257cam a2200337 4500
001 788452
003 OSt
005 20240318183602.0
008 740517t19741975maua bs 001 0 eng
010 _a 74009635
020 _a0884102653
040 _aDLC
_cDLC
_dDLC
043 _ae-gw---
_an-us---
050 0 0 _aHC110.C6
_bT47 1975
082 0 0 _a658.834
_bTHO
100 1 _aThorelli, Hans Birger,
_d1921-
_98327
245 1 4 _aThe information seekers;
_ban international study of consumer information and advertising image
_c[by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow.
260 _aCambridge, Mass.,
_bBallinger Pub. Co.
_c[1974, c1975]
300 _axxx, 373 p.
_billus.
_c24 cm.
500 _a"Published in cooperation with Consumer Research Institute."
504 _aBibliography: p. 365-367.
650 0 _aConsumers
_zUnited States.
_98328
650 0 _aConsumers
_zGermany (West)
_98329
650 0 _aConsumer education
_zUnited States.
_98330
650 0 _aConsumer education
_zGermany (West)
_98331
650 0 _aAdvertising.
_92235
700 1 _aBecker, Helmut,
_d1937-
_ejoint author.
_98332
700 1 _aEngledow, Jack,
_d1931-
_ejoint author.
_98333
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBOOK
999 _c38515
_d38514