000			01767cam a2200337 a 4500
001			17439496
005			20240318183502.0
008			120823s2013 nyua 001 0 eng
010			_a 2012034106
020			_a9780071794961 (alk. paper)
020			_a0071794964 (alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.L48725 2013
082	0	0	_a658.872 _223 _bLEW
100	1		_aLewis, Mike, _d1975- _92032
240			_a6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence /
245	1	0	_aStand out social marketing : _cby Mike Lewis.
260			_aNew York : _bMcGraw-Hill, _cc2013.
300			_axxxi, 286 p. : _bill. ; _c23 cm.
505	0		_aDeveloping building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth.
650		0	_aMarketing _xSocial aspects. _92033
650		0	_aManagement _xSocial aspects. _92034
650		0	_aCustomer relations. _92035
650		0	_aSocial responsibility of business. _9680
650		0	_aInternet marketing _xSocial aspects. _92036
650		0	_aSuccess in business. _9852
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK
999			_c36872 _d36871