000			00570nam a22001817a 4500
005			20240318183440.0
008			160831b xxu||||| |||| 00| 0 eng d
020			_a9780979734441
040			_cMARC21
082			_a658.8 _bCAP
100			_aCapon, Noel _996
245			_aManaging marketing in the 21st century : _bdeveloping & implementing the market strategy / _cNoel Capon, Roy Capon.
260			_aNew York : _bWessex Inc., _c2009.
300			_axxxii, 592 p. : _bill. ; _c29 cm.
500			_aIncludes index
700			_aCapon, Roy _997
942			_2ddc _cBOOK
999			_c36088 _d36087