| 000 | 01558cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 15157857 | ||
| 003 | OSt | ||
| 005 | 20240318183425.0 | ||
| 008 | 080128s2008 nyua b 001 0 eng | ||
| 010 | _a 2008003444 | ||
| 020 | _a9781576603048 (alk. paper) | ||
| 020 | _a1576603040 (alk. paper) | ||
| 035 | _a(OCoLC)ocn166368234 | ||
| 035 | _a(OCoLC)166368234 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dDLC |
||
| 042 | _alcac | ||
| 050 | 0 | 0 |
_aHF6135 _b.C57 2008 |
| 082 | 0 | 0 |
_a658.802 _222 _bCON |
| 090 |
_c35932 _d35931 |
||
| 100 | 1 |
_aCone, Steve, _d1950- _963205 |
|
| 245 | 1 | 0 |
_aPowerlines : _bwords that sell brands, grip fans, and sometimes change history / _cSteve Cone. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bBloomberg Press, _c2008. |
||
| 300 |
_axviii, 251 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 231-243) and index. | ||
| 520 | _a"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher. | ||
| 650 | 0 |
_aSlogans. _926314 |
|
| 650 | 0 |
_aBrand name products. _963206 |
|
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aAdvertising. _92235 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip089/2008003444.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c35932 _d35931 |
||