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|---|---|---|---|
| 001 | 15845134 | ||
| 003 | OSt | ||
| 005 | 20240318183357.0 | ||
| 008 | 090731s2010 nyua b 001 0 eng | ||
| 010 | _a 2009031814 | ||
| 020 | _a9780073404813 (alk. paper) | ||
| 020 | _a0073404810 (alk. paper) | ||
| 035 | _a(OCoLC)ocn286444528 | ||
| 040 |
_aDLC _cDLC _dYDX _dCDX _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.M378 2010 |
| 082 | 0 | 0 |
_a658.8 _222 _bPER |
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_c35397 _d35396 |
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| 100 | 1 |
_aPerreault, William D. _93923 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a12th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2010. |
||
| 300 |
_axxxix, 691 p. : _bill. (some col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. _913087 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93925 |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBOOK _01 |
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_c35397 _d35396 |
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