000			02108cam a2200373 a 4500
001			15544821
003			OSt
005			20240318183357.0
008			081204s2009 njua 001 0 eng
010			_a 2008052031
015			_aGBA922660 _2bnb
016	7		_a014920789 _2Uk
020			_a9780470454596 (cloth)
020			_a0470454598 (cloth)
035			_a(OCoLC)ocn283802696
040			_aDLC _cDLC _dUKM _dYDXCP _dBTCTA _dC#P _dBWX _dDLC
050	0	0	_aHD30.28 _b.J694 2009
082	0	0	_a658.801 _222 _bJOY
090			_c35395 _d35394
100	1		_aJoyner, Mark, _d1968- _962361
245	1	0	_aIntegration marketing : _bhow small businesses become big businesses--and big businesses become empires / _cMark Joyner.
260			_aHoboken, N.J. : _bWiley, _cc2009.
300			_axviii, 142 p. : _bill. ; _c19 cm.
500			_aIncludes index.
505	0		_aDigital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.
650		0	_aStrategic planning.
650		0	_aMarketing.
650		0	_aSmall business. _92822
650		0	_aBig business. _936549
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0905/2008052031.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK
999			_c35395 _d35394