| 000 | 01520cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 15374767 | ||
| 003 | OSt | ||
| 005 | 20240318183356.0 | ||
| 008 | 080721s2009 nyua b 001 0 eng | ||
| 010 | _a 2008031080 | ||
| 020 | _a0071615059 (alk. paper) | ||
| 020 | _a9780071615051 (alk. paper) | ||
| 035 | _a(OCoLC)ocn233549602 | ||
| 035 | _a(OCoLC)233549602 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dIXA _dVP@ _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M59 2009 |
| 082 | 0 | 0 |
_a658.8 _222 _bMOE |
| 090 |
_c35391 _d35390 |
||
| 100 | 1 |
_aMoeller, Leslie H., _d1961- _962354 |
|
| 245 | 1 | 4 |
_aThe four pillars of profit-driven marketing : _bhow to maximize creativity, accountability, and ROI / _cLeslie H. Moeller and Edward C. Landry ; with Theodore Kinni. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2009. |
||
| 300 |
_avii, 232 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 214-219) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aCommunication in marketing. _92097 |
|
| 650 | 0 |
_aRate of return. _962355 |
|
| 650 | 0 |
_aProfit. _962356 |
|
| 700 | 1 |
_aLandry, Edward C., _d1965- _962357 |
|
| 700 | 1 |
_aKinni, Theodore B., _d1956- _962358 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0823/2008031080.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c35391 _d35390 |
||