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|---|---|---|---|
| 005 | 20240318183346.0 | ||
| 008 | 100204t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072430125 | ||
| 082 |
_a658.8 _bPER |
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| 090 |
_c35002 _d35001 |
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| 100 |
_aPerreault, William D. _93923 |
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| 245 |
_aBasic marketing : _ba global - managerial approach / _cWilliam D. Perreault and E Jerome Mccarthy |
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| 250 | _a14th edition | ||
| 260 |
_aBoston : _bMcgraw-Hill, _cc2002. |
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| 300 |
_axxxii,815 p. : _bcol. ill. ; _c29 cm. |
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| 440 |
_a(Marketing) _951439 |
||
| 500 | _aIncludes indexes | ||
| 650 |
_aMarketing _xManagement. |
||
| 650 |
_aMarketing environment _xCustomer service and logistics. _951440 |
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| 650 |
_aAdvertising and sales promotion _xPersonal selling. _951441 |
||
| 700 |
_aMcCarthy, E. Jerome _940533 |
||
| 856 | _uwww.mhhe.com | ||
| 942 |
_2ddc _cDISK |
||
| 999 |
_c35002 _d35001 |
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