| 000 | 00673nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20240318183339.0 | ||
| 008 | 140313t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780273753360 | ||
| 082 |
_a658.8 _bKOT |
||
| 090 |
_c34735 _d34734 |
||
| 100 |
_aKotler, Philip _97 |
||
| 245 |
_aMarketing management / _cPhilip Kotler and Kevin Lane Keller |
||
| 250 | _a14 ed. | ||
| 260 |
_aBoston : _bPearson , _cc2012. |
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| 300 |
_a131 p. : _bCol. ill. ; _c28 cm. |
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| 500 | _aIncludes bibliographical index and index | ||
| 650 |
_aUnderstanding marketing management _912431 |
||
| 650 |
_aMarketing insight _912432 |
||
| 700 |
_aKeller, Lane Kevin _912433 |
||
| 942 |
_2ddc _cBOOK _01 |
||
| 999 |
_c34735 _d34734 |
||