| 000 | 01470cam a22003614a 4500 | ||
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| 001 | 13091396 | ||
| 005 | 20240318183339.0 | ||
| 008 | 030213s2004 mauab b 001 0 eng | ||
| 010 | _a 2003044199 | ||
| 020 | _a0071315551(alk. paper) | ||
| 020 | _z0072551050 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P387 2004 |
| 082 | 0 | 0 |
_a658.8 _bPET |
| 090 |
_c34734 _d34733 |
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| 100 | 1 |
_aPeter, Paul J. _950096 |
|
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2013 |
||
| 300 |
_axvii, 796 p. : _bill. (some col.), maps ; _c26 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _92234 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _950097 |
|
| 700 | 1 |
_aDonnelly, James H. _92227 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003044199.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh051/2003044199.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2003044199-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBOOK |
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| 999 |
_c34734 _d34733 |
||