| 000 | 007640000a22002410004500 | ||
|---|---|---|---|
| 001 | 024219 | ||
| 005 | 20240318183338.0 | ||
| 008 | 120313t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259060762 | ||
| 082 |
_a658.8 _bPER |
||
| 090 |
_c34714 _d34713 |
||
| 100 |
_aPerreault, William D _93923 |
||
| 245 |
_aBasic marketing : _ba global-managerial approach / |
||
| 250 | _a19th ed. | ||
| 260 |
_aBoston : McGraw-Hill _c2014 |
||
| 300 |
_axxxix, 726 p. : _bill.(col.) ; _c29 cm. |
||
| 440 |
_a(McGraw-Hill/Irwin series in marketing) _92234 |
||
| 500 | _aIncludes bibliographical references and index (Has CD) | ||
| 650 |
_aMarketing - management _910435 |
||
| 650 |
_aBasic marketing _940527 |
||
| 700 |
_aMcCarthy, E. Jerome _940533 |
||
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c34714 _d34713 |
||