| 000 | 007520000a22002290004500 | ||
|---|---|---|---|
| 001 | 019446 | ||
| 005 | 20240318183329.0 | ||
| 008 | 091109t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071317023 | ||
| 082 |
_a658.8 _bPER |
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| 090 |
_c34364 _d34363 |
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| 100 |
_aPerreault, William D. _93923 |
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| 245 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault Joseph P. Cannon and Jerome E. McCarthy |
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| 250 | _a13th ed. | ||
| 260 |
_aBoston : _cc2012. _bMcGraw - Hill, |
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| 300 |
_axl, 640 p. : _bill. ; _c28 cm. |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing | ||
| 700 |
_aCannon, Joseph P. _960757 |
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| 700 |
_aMcCarthy, Jerome E. _910159 |
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| 942 |
_cBOOK _2ddc |
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| 999 |
_c34364 _d34363 |
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