000			007850000a22002410004500
001			024113
005			20240318183328.0
008			130424t xxu||||| |||| 00| 0 eng d
020			_a9780273740933
082			_a658.802 _bHOO
090			_c34359 _d34358
100			_aHooley, Graham J. _944751
245			_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud
250			_a5th ed.
260			_aHarlow, England : _cc2012 _bPrentice Hall,
300			_axv, 578 p. : _bill. ; _c27 cm.
500			_aIncludes bibliographical references and index
650			_aTarget marketing. _944752
650			_aMarketing _xManagement.
700			_aPiercy, Nigel F. _99762
700			_aNicoulaud, Brigitte _944753
942			_cBOOK _2ddc
999			_c34359 _d34358