000			02537cam a22003494a 4500
001			13948208
005			20240318183328.0
008			050502s2006 nyu f 000 0 eng
010			_a 2005012593
020			_a9780471692836 (pbk.)
020			_a0471692832 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHD62.7 _b.C63 2006
082	0	0	_a658.022 _222 _bCOH
090			_c34358 _d34357
100	1		_aCohen, William A., _d1937- _92027
245	1	4	_aThe entrepreneur and small business problem solver / _cWilliam A. Cohen.
250			_a3rd ed.
260			_aNew York : _bWiley, _cc2006.
300			_avi, 426 p. ; _c24 cm.
500			_a"Includes downloadable forms & worksheets"--Cover.
505	0		_aSo you want to go into business for yourself -- What you need to know about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance, what you need and what you don't -- Mastering financial management will make you profitable -- When to give credit and how to collect money owed you -- Record keeping is vital, what you need and how to keep records easily -- How to do marketing research easily and quickly at low cost -- How to find and introduce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Everything you need to know about e-commerce marketing -- How to develop a marketing, business plan -- How to protect your idea -- How to recruit employees -- How to manage your most valuable resource, people -- How to protect your business and avoid getting ripped off -- How to use the computer and advanced technologies to -- Stay ahead of the competition.
650		0	_aSmall business _vHandbooks, manuals, etc. _960752
650		0	_aEntrepreneurship _vHandbooks, manuals, etc. _953538
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0512/2005012593.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK
999			_c34358 _d34357