| 000 | 01101cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12654262 | ||
| 005 | 20240318183244.0 | ||
| 008 | 020124s2003 maua b 001 0 eng | ||
| 010 | _a 2002019869 | ||
| 020 | _a0072466588 (pbk. : alk. paper) | ||
| 020 | _a0071198717 (International : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P388 2003 |
| 082 | 0 | 0 |
_a658.8 _221 _bPET |
| 090 |
_c32666 _d32665 |
||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2003. |
||
| 300 |
_axiv, 280 p. : _bill. (some col.) ; _c26 cm. |
||
| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _913062 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aDonnelly, James H. _92227 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c32666 _d32665 |
||