| 000 | 007170000a22002170004500 | ||
|---|---|---|---|
| 001 | 019446 | ||
| 008 | 091109t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072935898 | ||
| 082 |
_a658.8 _bPER |
||
| 090 |
_c32224 _d32223 |
||
| 100 |
_aPerreault, William D. _93923 |
||
| 245 |
_aEssentials of marketing : _ba global - managerial approach / _cWilliam D. Perreault and Jerome E. McCarthy |
||
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _c2006 _bMcGraw - Hill |
||
| 300 |
_axl, 638 p. : _bill. ; _c28 cm. |
||
| 440 |
_a(McGraw-Hill/Irwin series in marketing) _92234 |
||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 | _aMarketing | ||
| 700 |
_aMcCarthy, Jerome E. _910159 |
||
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c32224 _d32223 |
||