| 000 | 007020000a22002170004500 | ||
|---|---|---|---|
| 001 | 019446 | ||
| 008 | 091109t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780273717362 | ||
| 082 |
_a658 _bBLY |
||
| 090 |
_c32089 _d32088 |
||
| 100 |
_aBlythe, Jim _913805 |
||
| 245 |
_aEssentials of marketing / _cJim Blythe |
||
| 250 | _a4th ed. | ||
| 260 |
_aBoston _c2008 _bPearson Education Limited |
||
| 300 |
_axx, 335 p.: _bill.; _c27 cm |
||
| 500 | _aIncludes bibliographical references glossary and indexes | ||
| 650 |
_aMarketing _xessentials _913806 |
||
| 650 |
_aMarket research _xMarketing planning, implementation and control _913807 |
||
| 700 |
_aMcCarthy, Jerome E. _910159 |
||
| 942 |
_cBOOK _2ddc _03 |
||
| 999 |
_c32089 _d32088 |
||