| 000 | 00684nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 111013t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071284400 | ||
| 082 |
_221 _a659.1 _bBEL |
||
| 090 |
_c32080 _d32079 |
||
| 100 |
_aBelch, George E. _916356 |
||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / |
||
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw - Hill Irwin _c2009 |
||
| 300 |
_axxv, 838p. ; _bill. (chiefly col.) _c26 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aCommunication in marketing _92097 |
||
| 650 |
_aSales promotion _96331 |
||
| 650 |
_aAdvertising _92235 |
||
| 942 |
_2ddc _cBOOK _01 |
||
| 999 |
_c32080 _d32079 |
||