| 000 | 01113cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 15946958 | ||
| 005 | 20240318183229.0 | ||
| 008 | 091015s2011 nyua b 001 0 eng | ||
| 010 | _a 2009043026 | ||
| 015 |
_aGBB034415 _2bnb |
||
| 016 | 7 |
_a015500690 _2Uk |
|
| 020 | _a9780070171466 | ||
| 035 | _a(OCoLC)ocn436028032 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dUKM _dC#P _dBWX _dCDX _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M3586 2011 |
| 082 | 0 | 0 |
_a658.802 _222 _bWAL |
| 090 |
_c32060 _d32059 |
||
| 100 | 1 |
_aWalker, Orville C. _912106 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2011. |
||
| 300 |
_axv, 352 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) _912108 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK _01 |
||
| 999 |
_c32060 _d32059 |
||