000			01656cam a2200313 a 4500
001			16026482
005			20240318183227.0
008			091217s2010 nyua b 001 0 eng
010			_a 2009051788
015			_aGBA971243 _2bnb
016	7		_a015331419 _2Uk
020			_a9780071621250 (alk. paper)
020			_a0071621253 (alk. paper)
035			_a(OCoLC)ocn490809642
040			_aDLC _cDLC _dC#P _dBWX _dYDXCP _dVP@ _dUKM _dDLC
050	0	0	_aHF5415 _b.B54 2010
082	0	0	_a658.8 _222
090			_c32025 _d32024
245	0	4	_aThe big book of marketing : _blessons and best practices from the world's greatest companies / _cedited by Anthony G. Bennett.
260			_aNew York : _bMcGraw-Hill, _cc2010.
300			_axv, 464 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
650		0	_aMarketing _vCase studies. _914682
700	1		_aBennett, Anthony G. _914683
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK _01
999			_c32025 _d32024