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| 005 | 20240318183146.0 | ||
| 008 | 100122s2010 enk b 001 0 eng | ||
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_aHF5415.13 _b.B5655 2010 |
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_aBeamish, Karen _952366 |
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_aMarketing planning 2007 - 2008 / _cKaren Beamish and Ruth Ashford |
| 250 | _a1st ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bElsevier, _cc2007. |
||
| 300 |
_axi, 402 p. : _bill. ; _c30 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xPlanning. _952367 |
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| 650 | 0 |
_aMarketing _xManagement. |
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| 700 | 1 |
_aAShford, Ruth _952368 |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBOOK |
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_c30382 _d30382 |
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