| 000 | 00710nam a22002177a 4500 | ||
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| 008 | 100212t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072961805 | ||
| 082 |
_a658.84 _bJOH |
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| 090 |
_c29879 _d29879 |
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| 100 |
_aJohansson, Johny K. _932951 |
||
| 245 |
_aGlobal marketing : _bforeign entry, local marketing & global management / _cJohny K. Johansson |
||
| 250 | _a4th edition | ||
| 260 |
_aBoston _bMcGraw-Hill _cc2006 |
||
| 300 |
_axvi, 647p. : _bill. ; _c28 cm. |
||
| 440 |
_aGlobal marketing _951575 |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aExport marketing _912456 |
||
| 650 |
_aExport marketing-Management _951576 |
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| 856 | _uwww.mhhe.com | ||
| 942 |
_2ddc _cBOOK |
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| 999 |
_c29879 _d29879 |
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