| 000 | 00829nam a22002417a 4500 | ||
|---|---|---|---|
| 008 | 100204t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072409479 | ||
| 082 |
_a658.8 _bPER |
||
| 090 |
_c29761 _d29761 |
||
| 100 |
_aPerreault, William D. _93923 |
||
| 245 |
_aBasic marketing : _ba global - managerial approach / _cWilliam D. Perreault and E Jerome Mccarthy |
||
| 250 | _a14th edition | ||
| 260 |
_aBoston _bMcgraw-Hill _cc2002 |
||
| 300 |
_axxxii,815 p. : _bcol. ill. ; _c29 cm. + CD |
||
| 440 |
_aMarketing _951439 |
||
| 500 | _aIncludes indexes | ||
| 650 |
_aMarketing _xManagement |
||
| 650 |
_aMarketing environment _xCustomer service and logistics _951440 |
||
| 650 |
_aAdvertising and sales promotion _xPersonal selling _951441 |
||
| 700 |
_aMcCarthy, E. Jerome _940533 |
||
| 856 | _uwww.mhhe.com | ||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c29761 _d29761 |
||