| 000 | 00625nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 100203t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072547030 | ||
| 082 |
_a658.8 _bKER |
||
| 090 |
_c29734 _d29734 |
||
| 100 |
_aKerin, Roger A. _98325 |
||
| 245 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley and William Rudelius |
||
| 260 |
_aBoston _bMcgraw-hill _cc2004 |
||
| 300 |
_axxxii, 405 p. : _bill. (some col.) ; _c28 cm. |
||
| 500 | _aincludes index | ||
| 650 | _aMarketing | ||
| 700 |
_aHartley, Steven W. _946392 |
||
| 700 |
_aRudelius, William _98326 |
||
| 856 | _uwww.mhhe.com | ||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c29734 _d29734 |
||