000			01621cam a2200385 a 4500
001			15160442
005			20240318183125.0
008			080129s2009 mauab b 001 0 eng
010			_a 2008003660
020			_a9780073380933 (alk. paper)
020			_a0073380938 (alk. paper)
035			_a(OCoLC)ocn191732440
035			_a(OCoLC)191732440 _z(OCoLC)175648148
040			_aDLC _cDLC _dYDXCP _dBTCTA _dBAKER _dC#P _dBWX _dDLC
050	0	0	_aHD9980.5 _b.Z45 2009
082	0	0	_a658.8 _222 _bZEI
090			_c29594 _d29594
100	1		_aZeithaml, Valarie A. _951219
245	1	0	_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250			_a5th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _c2009.
300			_axxviii, 708 p. : _bill. ; map ; _c26 cm.
504			_aIncludes bibliographical references and index.
650		0	_aService industries _xMarketing. _945575
650		0	_aCustomer services. _9946
650		0	_aMarketing.
700	1		_aBitner, Mary Jo. _951220
700	1		_aGremler, Dwayne D. _951221
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK
999			_c29594 _d29594