000 01153cam a22003138a 4500
001 15576442
005 20240318183125.0
008 090106s2009 nyu b 001 0 eng
010 _a 2008053888
020 _a9780273718567 (cased : alk. paper)
040 _aDLC
_cDLC
050 0 0 _aHF5415.13
_b.M35224 2009
082 0 0 _a658.8
_222
090 _c29582
_d29582
245 0 0 _aMarketing management /
_cPhilip Kotler ... [et al.].
250 _a1st European ed.
260 _aNew York :
_bPrentice Hall Financial Times,
_cc2009.
263 _a0903
300 _axxxviii, 889 p. :
_bill.
_c28 cm.
500 _aInspired by the American ed. of same title.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_zEurope
_xManagement.
_951203
650 0 _aMarketing
_xManagement.
653 _aMarketing management
700 _aKotler, Philip...[et al]
_929070
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBOOK
999 _c29582
_d29582