000 | 01153cam a22003138a 4500 | ||
---|---|---|---|
001 | 15576442 | ||
005 | 20240318183125.0 | ||
008 | 090106s2009 nyu b 001 0 eng | ||
010 | _a 2008053888 | ||
020 | _a9780273718567 (cased : alk. paper) | ||
040 |
_aDLC _cDLC |
||
050 | 0 | 0 |
_aHF5415.13 _b.M35224 2009 |
082 | 0 | 0 |
_a658.8 _222 |
090 |
_c29582 _d29582 |
||
245 | 0 | 0 |
_aMarketing management / _cPhilip Kotler ... [et al.]. |
250 | _a1st European ed. | ||
260 |
_aNew York : _bPrentice Hall Financial Times, _cc2009. |
||
263 | _a0903 | ||
300 |
_axxxviii, 889 p. : _bill. _c28 cm. |
||
500 | _aInspired by the American ed. of same title. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _zEurope _xManagement. _951203 |
|
650 | 0 |
_aMarketing _xManagement. |
|
653 | _aMarketing management | ||
700 |
_aKotler, Philip...[et al] _929070 |
||
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2ddc _cBOOK |
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999 |
_c29582 _d29582 |