000 01031cam a2200289 a 4500
001 3505818
005 20240318183123.0
008 950517s1995 nyu 001 0 eng
010 _a 95022196
020 _a0070653283
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5827.2
_b.T76 1996
082 0 0 _a659.111
_220
_bTRO
090 _c29507
_d29507
100 1 _aTrout, Jack.
_951081
245 1 4 _aThe new positioning :
_bthe latest on the world's #1 business strategy /
_cJack Trout with Steve Rivkin.
260 _aNew York :
_bMcGraw-Hill,
_c1996.
300 _axi, 173 p. ;
_c24 cm.
500 _aSequel to: Positioning / Al Ries and Jack Trout. c1986.
500 _aIncludes index.
650 0 _aPositioning (Advertising)
_951082
700 1 _aRivkin, Steve,
_d1947-
_951083
700 1 _aRies, Al.
_tPositioning.
_951084
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBOOK
999 _c29507
_d29507