| 000 | 01284cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 14351745 | ||
| 005 | 20240318183115.0 | ||
| 008 | 060424s2007 maua b 001 0 eng | ||
| 010 | _a 2006013722 | ||
| 020 | _a0073025860 (alk. paper) | ||
| 020 | _a9780073025865 | ||
| 035 | _a(OCoLC)ocm67774111 | ||
| 040 |
_aDLC _cDLC _dBAKER _dC#P _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.A435 2007 |
| 082 | 0 | 0 |
_a658.8101 _222 _bALS |
| 090 |
_c29222 _d29222 |
||
| 100 | 1 |
_aAlsem, Karel Jan _950588 |
|
| 245 | 1 | 0 |
_aStrategic marketing : _ban applied perspective / _cKarel Jan Alsem. |
| 260 |
_aBoston : _bMcGraw-Hill, _cc2007. |
||
| 300 |
_axi, 324 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xmanagement. _ecustomer analysis |
|
| 650 | 0 |
_aMarket definition _xstrategic marketing planning process _esituation analysis _950589 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
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| 999 |
_c29222 _d29222 |
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