000 | 006530000a22002050004500 | ||
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001 | 024397 | ||
008 | 130424t xxu||||| |||| 00| 0 eng d | ||
020 | _a0072961449 | ||
082 |
_a658.575 _bCRA |
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090 |
_c24397 _d24397 |
||
100 |
_aCrawford, Merle _944911 |
||
245 |
_aNew products management / _bMerle Crawford, Anthony Di Benedetto |
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250 | _a8th ed. | ||
260 |
_aBoston : _c2006 _bMcGraw Hill Irwin |
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300 |
_axx, 540 p. : _b ill. ; _c24 cm. |
||
440 |
_a(McGraw-Hill/Irwin series in marketing) _92234 |
||
500 | _aIncludes bibliographical references and index | ||
650 |
_aNew products - management _944912 |
||
942 |
_cBOOK _2ddc |
||
999 |
_c24397 _d24397 |