000 006530000a22002050004500
001 024397
008 130424t xxu||||| |||| 00| 0 eng d
020 _a0072961449
082 _a658.575
_bCRA
090 _c24397
_d24397
100 _aCrawford, Merle
_944911
245 _aNew products management /
_bMerle Crawford, Anthony Di Benedetto
250 _a8th ed.
260 _aBoston :
_c2006
_bMcGraw Hill Irwin
300 _axx, 540 p. :
_b ill. ;
_c24 cm.
440 _a(McGraw-Hill/Irwin series in marketing)
_92234
500 _aIncludes bibliographical references and index
650 _aNew products - management
_944912
942 _cBOOK
_2ddc
999 _c24397
_d24397