| 000 | 007140000a22002290004500 | ||
|---|---|---|---|
| 001 | 024367 | ||
| 008 | 120321t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072865784 | ||
| 082 | _a658.8 DWY | ||
| 090 |
_c24367 _d24367 |
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| 100 |
_aDwyer, F. Robert _944899 |
||
| 245 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner |
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| 250 | _a3rd ed. | ||
| 260 |
_aBoston : McGraw - Hill _c2006 |
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| 300 |
_axxiii, 683 p. : _bill. ; _c26 cm |
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| 440 |
_a(McGraw-Hill/Irwin series in marketing) _92234 |
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| 500 | _aIncludes index | ||
| 650 | _aMarketing | ||
| 650 |
_aBusiness marketing _944900 |
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| 700 |
_aTanner, John F. _944901 |
||
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c24367 _d24367 |
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