| 000 | 007560000a22002290004500 | ||
|---|---|---|---|
| 001 | 024113 | ||
| 008 | 130424t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780273706977 | ||
| 082 |
_a658.802 _bHOO |
||
| 090 |
_c24113 _d24113 |
||
| 100 |
_aHooley, Graham J. _944751 |
||
| 245 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud |
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| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England : _c2008 _bPrentice Hall |
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| 300 |
_axviii, 614 p. ; _bill. : _c25 cm |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aTarget marketing _944752 |
||
| 650 |
_aMarketing _xManagement |
||
| 700 |
_aPiercy, Nigel F. _99762 |
||
| 700 |
_aNicoulaud, Brigitte _944753 |
||
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c24113 _d24113 |
||