| 000 | 008480000a22002410004500 | ||
|---|---|---|---|
| 001 | 023861 | ||
| 008 | 130423t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1843767725 | ||
| 082 |
_a658.802 _bPOI |
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| 090 |
_c23861 _d23861 |
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| 100 |
_aPoiesz, Theo B. C. _944288 |
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| 245 |
_aStrategic marketing and the future of consumer behavior : _bintroducing the virtual guardian angel / _cTheo B. C. Poiesz and W. Fred van Raaij |
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| 250 | _a1st ed. | ||
| 260 |
_aCheltenham : _c2007 _bEdward Elgar |
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| 300 |
_axi, 228 p. : _bill. ; _c24 cm |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _xManagement |
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| 650 |
_aMarketing _xForecasting _944289 |
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| 650 |
_aConsumer behavior _xForecasting _944290 |
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| 650 | _aStrategic planning | ||
| 700 |
_aRaaij, W. Fred van _944291 |
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| 942 |
_cBOOK _2ddc |
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| 999 |
_c23861 _d23861 |
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