000 006170000a22001930004500
001 023038
008 130424t xxu||||| |||| 00| 0 eng d
020 _a0070887292
082 _a658.8
_bBAS
090 _c23038
_d23038
245 _aBasic marketing :
_ba global-managerial approach /
_cStanley J. Shapiro
250 _a10th ed.
260 _aToronto :
_c2002
_bMcGraw-Hill Ryerson
300 _axix, 807 p. :
_b ill. (col.) ;
_c28 cm.
500 _aIncludes bibliographical references and index
650 _aMarketing - management
_910435
700 _aShapiro, Stanley [et al...]
_943337
942 _cBOOK
_2ddc
999 _c23038
_d23038