000 | 006170000a22001930004500 | ||
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001 | 023038 | ||
008 | 130424t xxu||||| |||| 00| 0 eng d | ||
020 | _a0070887292 | ||
082 |
_a658.8 _bBAS |
||
090 |
_c23038 _d23038 |
||
245 |
_aBasic marketing : _ba global-managerial approach / _cStanley J. Shapiro |
||
250 | _a10th ed. | ||
260 |
_aToronto : _c2002 _bMcGraw-Hill Ryerson |
||
300 |
_axix, 807 p. : _b ill. (col.) ; _c28 cm. |
||
500 | _aIncludes bibliographical references and index | ||
650 |
_aMarketing - management _910435 |
||
700 |
_aShapiro, Stanley [et al...] _943337 |
||
942 |
_cBOOK _2ddc |
||
999 |
_c23038 _d23038 |