| 000 | 005980000a22002050004500 | ||
|---|---|---|---|
| 001 | 022004 | ||
| 008 | 090523t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0 07 710708 X | ||
| 082 |
_a658.8 _24 _bJOB |
||
| 090 |
_c22004 _d22004 |
||
| 100 |
_aJobber, David _910657 |
||
| 245 |
_aPrinciples and practice of marketing / _cDavid Jobber |
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| 250 | _a4th ed. | ||
| 260 |
_aLondon _c2004 _bMcGraw Hill |
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| 300 |
_axxxiv, 942p. : _bill.; _c27cm |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing | ||
| 653 | _aMarketing - principles and practice | ||
| 942 |
_cBOOK _2ddc |
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| 999 |
_c22004 _d22004 |
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