| 000 | 006180000a22002050004500 | ||
|---|---|---|---|
| 001 | 021871 | ||
| 008 | 130423t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0471755281 | ||
| 082 |
_a658.83 _bMcD |
||
| 090 |
_c21871 _d21871 |
||
| 100 | _aMcDaniel, Carl | ||
| 245 |
_aMarketing research / _cCarl McDaniel and Roger Gates |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _c2007 _bJohn Wiley and Sons, Inc |
||
| 300 |
_axxvii, 623 p. : _bill. ; _c26 cm |
||
| 500 | _aIncludes bibliographical references and index (Has CD) | ||
| 650 |
_aMarketing research _91824 |
||
| 700 |
_aGates, Roger _932997 |
||
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c21871 _d21871 |
||