000 004960000a22001930004500
001 020237
005 20240318182908.0
008 180928b xxu||||| |||| 00| 0 eng d
020 _a0072410752
040 _cNON
082 _a658.8 KER
245 _aMarketing
250 _a7th ed.
260 _aBoston : McGraw-Hill
_c2003
300 _axliii, 741 p. :
_bill. ;
_c29 cm
500 _aIncludes bibliographical references and index (Has CD)
650 _aMarketing
_942
942 _cBOOK
_2ddc
999 _c20237
_d20237