| 000 | 004630000a22001810004500 | ||
|---|---|---|---|
| 001 | 020135 | ||
| 020 | _a0070189544 | ||
| 082 | _a658.8 ETZ | ||
| 090 |
_c20135 _d20135 |
||
| 245 | _aMarketing | ||
| 250 | _a11th ed. | ||
| 260 |
_aNew York : Irwin McGraw-Hill _c1997 |
||
| 300 | _axxi, 624p.: ill.; 25cm | ||
| 440 |
_a(McGraw-Hill series in marketing) _920830 |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing | ||
| 942 | _cBOOK | ||
| 999 |
_c20135 _d20135 |
||