| 000 | 006970000a22002290004500 | ||
|---|---|---|---|
| 001 | 019678 | ||
| 008 | 130422t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072466650 | ||
| 082 |
_a658.802 _bCRA |
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| 090 |
_c19678 _d19678 |
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| 100 |
_aCravens, David C. _99758 |
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| 245 |
_aStrategic marketing / _cDavid W. Cravens and Nigel F. Piercy |
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| 250 | _a7th ed. | ||
| 260 |
_aBoston : _c2003 _bMcGraw-Hill |
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| 300 |
_axviii, 843 p. : _bill. ; _c26 cm |
||
| 500 | _aIncludes index | ||
| 650 |
_aMarketing _xDecision making _99759 |
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| 650 |
_aMarketing _vManagement _99760 |
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| 650 |
_aMarketing _vManagement _xCase studies _99761 |
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| 700 |
_aPiercy, Nigel F. _99762 |
||
| 942 |
_cBOOK _2ddc _07 |
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| 999 |
_c19678 _d19678 |
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