000 | 008520000a22002410004500 | ||
---|---|---|---|
001 | 019486 | ||
008 | 130423t xxu||||| |||| 00| 0 eng d | ||
020 | _a0072316020 | ||
082 |
_a658.83420973 _bHAW |
||
090 |
_c19486 _d19486 |
||
100 |
_aHawkins, Del I. _925850 |
||
245 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Best, Roger J. Best and Kenneth A. Coney |
||
250 | _a8th ed. | ||
260 |
_aBoston : _c2001 _bMcGraw - Hill |
||
300 |
_axxiv, 762 p. : _bill. (some col.) ; _c26 cm |
||
500 | _aIncludes bibliographical references and index | ||
650 |
_aConsumer behavior _zUnites States _940236 |
||
650 |
_aMarket surveys _zUnites States _940237 |
||
650 |
_aConsumer behavior _cUnites States _xCase studies _940238 |
||
700 |
_aBest, Roger J. _925852 |
||
700 |
_aConey, Kenneth A. _925853 |
||
942 |
_cBOOK _2ddc |
||
999 |
_c19486 _d19486 |