000 008520000a22002410004500
001 019486
008 130423t xxu||||| |||| 00| 0 eng d
020 _a0072316020
082 _a658.83420973
_bHAW
090 _c19486
_d19486
100 _aHawkins, Del I.
_925850
245 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Best, Roger J. Best and Kenneth A. Coney
250 _a8th ed.
260 _aBoston :
_c2001
_bMcGraw - Hill
300 _axxiv, 762 p. :
_bill. (some col.) ;
_c26 cm
500 _aIncludes bibliographical references and index
650 _aConsumer behavior
_zUnites States
_940236
650 _aMarket surveys
_zUnites States
_940237
650 _aConsumer behavior
_cUnites States
_xCase studies
_940238
700 _aBest, Roger J.
_925852
700 _aConey, Kenneth A.
_925853
942 _cBOOK
_2ddc
999 _c19486
_d19486