| 000 | 007340000a22002290004500 | ||
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| 001 | 011899 | ||
| 005 | 20250617120259.0 | ||
| 008 | 130417t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a007049097X | ||
| 082 |
_a658.8 _bGUI |
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| 090 |
_c11899 _d11899 |
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| 100 |
_aGuitinan, Joseph _910434 |
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| 245 |
_aMarketing management : _b strategies and program / _cJoseph P. Guiltinan ; Gordon W. Paul ; Thomas J. Madden |
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| 250 | _a6th ed. | ||
| 260 |
_aBoston : _c1997 _bMcGraw Hill |
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| 300 |
_axvi, 463 p. : _bill. ; _c23 cm. |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing management _910435 |
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| 700 |
_aPaul, Gordon W. _910436 |
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| 700 |
_aMadden, Thomas J. _910437 |
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| 942 |
_cBOOK _2ddc _02 |
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| 999 |
_c11899 _d11899 |
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