| 000 | 005820000a22001930004500 | ||
|---|---|---|---|
| 001 | 011840 | ||
| 008 | 130415t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0844230154 | ||
| 082 |
_a659.113 _bSCH |
||
| 090 |
_c11840 _d11840 |
||
| 100 |
_aSchultz, Don E. _932895 |
||
| 245 |
_aStrategic advertising campaigns / _cDon E. Schultz ; Beth E. Barnes |
||
| 250 | _a4th ed. | ||
| 260 |
_aLincolnwood : _c1995 _b NTC Business Books |
||
| 300 |
_axxvi, 370 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes bibliographical notes | ||
| 650 |
_aAdvertising campaigns _932896 |
||
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c11840 _d11840 |
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