| 000 | 006270000a22001930004500 | ||
|---|---|---|---|
| 001 | 011818 | ||
| 008 | 130423t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0135553504 | ||
| 082 |
_a658.83 _bMAL |
||
| 090 |
_c11818 _d11818 |
||
| 100 |
_aMalhotra, Naresh K. _932872 |
||
| 245 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhptra |
||
| 260 |
_aEnglewood Cliffs : _c1993 _bPrentice Hall |
||
| 300 |
_axxxv, 857 p. : _bill. ; _c28 cm |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing research _91824 |
||
| 650 |
_aMarketing research _xMethodology _932873 |
||
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c11818 _d11818 |
||