000 005710000a22002050004500
001 011781
005 20250617120249.0
020 _a0070275432
082 _a658.802 CRA
090 _c11781
_d11781
245 _aStrategic management
250 _a6th ed.
260 _aLondon : McGraw-Hill
_c2000
300 _axvi, 752p.: ill.; 24cm
500 _aIncludes bibliographical references and index
650 _aMarketing - decision making
_932830
650 _aMarketing - management
_910435
650 _aMarketing - management - case studies
_932831
942 _cBOOK
999 _c11781
_d11781