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Persuasion : theory and research / Daniel J. O'Keefe Northwestern University.

By: Material type: TextTextPublisher: Thousand Oaks, CA : SAGE, [2016]Edition: Third editionDescription: xix, 387 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781452276670 (pbk. : acidfree paper)
Subject(s): DDC classification:
  • 153.8/52 23
LOC classification:
  • BF637.P4 O54 2016
Item type: Book
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Holdings
Current library Call number Status Notes Date due Barcode
UMU Masaka Campus 153.8/52 (Browse shelf(Opens below)) Available UMU Masaka Centre 52494
UMU Masaka Campus 153.8/52 (Browse shelf(Opens below)) Available 52495

Includes bibliographical references and index.

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