TY  - GEN
AU  - McDonald, Malcolm
AU  - Dunbar, Ian
TI  - Market segmentation : : how to do it, how to profit from it 
SN  - 0750659815
U1  - 658.8 MCD 
PY  - 2004///
CY  - Amsterdam : 
PB  - Elsevier
KW  - Market segmentation
N1  - Includes index
ER  -