TY  - GEN
AU  - Brennan, Ross
AU  - Baines, Paul
AU  - Garneau, Paul
TI  - Contemporary strategic marketing
SN  - 0333981197
U1  - 658.802  
PY  - 2003///
CY  - New York : 
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -