TY  - GEN
AU  - Kleppner, Otto
TI  - Otto Kleppner's advertising procedure
SN  - 0136432131
U1  - 659.1  
PY  - 1983///
CY  - Englewood Cliffs : 
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -