TY  - GEN
AU  - Cravens, David W.
TI  - Strategic marketing
SN  - 0256033706
U1  - 658.802  
PY  - 1987///
CY  - Homewood : 
PB  - Irwin
KW  - Marketing
KW  - Strategic marketing
N1  - Includes bibliographical references and index
ER  -