TY  - GEN
AU  - Mowen, John C.
TI  - Consumer behavior
SN  - 0023845902
U1  - 658.8342  
PY  - 1987///
CY  - London : 
PB  - Collier Macmillan
KW  - Consumers
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -