TY  - GEN
AU  - Quelch, John A.
TI  - Cases in advertising and promotion management
SN  - 0256029326
U1  - 658.8  
PY  - 1983///
CY  - Plano : 
PB  - BPI
KW  - Sales promotion
KW  - Management
N1  - Includes bibliographical references and index
ER  -